The Talmud explains the Biblical commandment of being in a state of joy during the holidays:
The Sages taught: A man is obligated to gladden his children and the members of his household on a Festival, as it is stated: “And you shall rejoice on your Festival, you, and your son, and your daughter, and your servant, and your maidservant, and the Levite, and the stranger, and the orphan and the widow that are within your gates” (Deuteronomy 16:14). With what should one make them rejoice? With wine.
Rabbi Yehuda says: One should help each member of his household rejoice with an item that pleases them, men with what is fit for them and women with what is fit for them. Rabbi Yehuda elaborates: Men with what is fit for them, with wine.
As for the women, with what should one cause them to rejoice? Rav Yosef teaches: One should delight them with new clothes, in Babylonia with colored clothes and in Eretz Yisrael with the pressed linen clothes that are made there.
First of all, our sages were well aware that men and women have differing preferences and standards in life. Men can be happy through consuming alcohol, a woman needs an item that enhances her beauty or status in the eyes of others. This is why the alcohol industry advertises primarily to men, while cosmetics and clothing are marketed to women.
In other words, a man gets joy through feeling that he is having a fun and worthwhile experience. A woman draws joy from feeling that other people think that she is a fun and worthwhile experience.
Rambam (Maimonides) holds that women have an independent obligation to be Happy on a holiday, as this is a biblical commandment. She must ensure she makes herself happy.
Raavad says the husband has the responsibility to make his wife happy. Rabbi Akiva Eiger elaborates on the Raavad, and implies he does things or gives her gifts to bring joy, but perhaps he is not required to try and change her actual emotional state, as this may be impossible.
Rambam says your own happiness is your own responsibility and your own choice. It is a great danger to make your happiness dependent on anyone or anything outside of yourself. Even wine, which is used in every important Jewish ritual and holiday, is only a tool to enhance your own inner joy.
There is another danger for modern men who are taught by mainstream culture that ensuring a woman’s happiness is his sole responsibility. Some women have impossibly high expectations, a few are even like an emotional black hole. No matter how much you try, she will never be entirely happy. This is often because being unhappy wins her attention, sympathy, and gifts. If she has nothing specific to be unhappy about, she fears the loss of the attention she won through being unhappy.
If you reward unhappiness, you will get more of it. A man in this terrible situation must strengthen himself and be prepared to allow her to become unhappy so she can learn to manage her own emotions.